How Your Free AI Visibility Audit Works
We analyse your website and assess how easily AI systems can discover, understand and recommend your brand. Our audit combines website analysis, AI visibility testing and crawler accessibility checks to identify the factors that may be limiting your presence across ChatGPT, Gemini and Perplexity.
You'll receive a clear assessment of your current AI visibility, together with practical recommendations to strengthen your website's AI readiness and recommendation potential.
WHAT WE ANALYSE
Six modules that decide if AI cites you
Each module rolls up sub-items into a weighted score. Together they tell you exactly where AI engines struggle to understand, trust, or cite your page.
Understandability
27 ptsClarity of value proposition, page structure, FAQ coverage, and product/service descriptions.
Citability / Referencability
17 ptsAuthor attribution, entity (brand/company) clarity, and external references.
Authority
14 ptsContent depth, topical focus, and expert signals.
Structured Knowledge
14 ptsQ&A formatting, Schema/JSON-LD markup, and machine-readable structure.
Semantic Coverage
14 ptsCoverage of core questions, long-tail queries, and related topic expansion.
External Signals & Activity
14 ptsSocial presence, reviews, content freshness, and overall trust signals.
BRAND VISIBILITY ANALYSIS
How your brand shows up in AI answers
Beyond website analysis, we test a set of customer-focused questions across ChatGPT, Gemini and Perplexity to measure how visible your brand is in AI-generated recommendations.
Mention Rate
How often your brand is mentioned across relevant online and AI-generated content.
Rank Score
Your relative positioning when users or AI systems compare brands in your category.
Share of Voice
Your visibility compared to competitors in industry conversations.
CRAWLABILITY CHECK
First we make sure AI can read you at all
Before scoring, we verify whether your site can be accessed by AI systems. If your page blocks crawlers, returns empty content, or is behind authentication, we flag it as a critical issue — because AI engines must be able to read your content for any visibility to exist.
OUR METHODOLOGY
Technical diagnostics + AI evaluation
Technical layer
robots.txt parsing, schema extraction, heading structure, meta data, and accessibility checks.
AI layer
Scoring across all 20 sub-items based on real page content and semantic understanding.
You get recommendations, not just a score
Your report highlights the most important opportunities to improve AI visibility, with clear recommendations covering content, website structure, trust signals and AI readiness. Implement the changes yourself or let our team help you build a customised optimisation roadmap.
Need help implementing the recommendations?
Our AI Ready Foundation Setup helps businesses turn audit insights into action.